Helix. The future of eyecare —
The brand identity for the new division of Essilorluxottica.

Challenge

Essilorluxottica announced an important step in the digitization of the eyecare industry with the launch of HELIX, a new division that will provide a more modern and holistic technology offering to ECPs.

We were chosen to develop the complete visual identity for the HELIX brand. Our work included crafting a cohesive brand system and designing captivating identities for each product within the suite, all unified by a modern aesthetic.

Discover more on helixsolution.com

Deliverables

Concept, Creative Direction, Motion Design, UX/UI Design, Web Development, Sound Design, Campaign Launch, Display ADV

Credits

  • Design & Direction

    Tango

  • Motion Design

    Bax Studio

Fabrizio UguzzoniPresident of Professional Solutions EssilorLuxottica

EssilorLuxottica is building the practice management platform of the future

This new division will harness the power of EssilorLuxottica’s US digital solutions, including VisionWeb, CLX, 4PatientCare, and Revenue Cycle Management, upgrading a historically fragmented approach with a more unified, data-driven modern one.

ECPs can soon benefit from having one intuitive user interface where they can navigate back and forth between tools seamlessly throughout their day. This ease of use, eventually complemented by one customer care team, will unburden ECPs so they can focus on their patients and what’s important to them.