Helix. The future of eyecare
Challenge
EssilorLuxottica announced an important step in the digitization of the eyecare industry with the launch of Helix, a new division based in Austin, USA. We were asked to turn this new initiative into a brand with a clear, distinctive visual voice.
We were chosen to develop the complete visual identity for the Helix brand – from the core idea and logo to the full visual language – ensuring it could live consistently across digital products, sales materials and internal communication.
Our work included crafting a cohesive brand system and designing dedicated identities for each product within the suite, all unified by a modern aesthetic. We defined colour, typography, iconography and motion principles so that every touchpoint – from product UIs to presentations and launch assets – feels part of one same ecosystem while still allowing each product to stand out.
Discover more on helixsolution.com
Deliverables
Creative Direction · Video · Campaign Launch
Credits
Design & Direction
Tango
Motion Design
Bax studio
Client
Helix part of EssilorLuxottica
Helix is part of EssilorLuxottica’s strategy
Helix is EssilorLuxottica’s new division dedicated to eyecare professionals: an intelligent, interconnected digital ecosystem that brings together the Group’s leading practice-management technologies — from booking and ordering to teleoptometry and managed vision care — into a single suite. Designed to replace fragmented tools with one cohesive platform, it helps practices streamline workflows, leverage data-driven insights and ultimately spend more time with patients.