La Viarte. Redefine Wine

Challenge

La Viarte, located in the Colli Orientali del Friuli and recently relaunched by the Polegato family, is a winery that blends tradition with innovation.

Tango developed the new digital flagship store, aiming to craft an identity that honors the company’s historic heritage while embracing its modern vision.

We celebrate Friuli’s winemaking legacy and position La Viarte as an innovative leader in the industry, in line with the family’s project to elevate the brand among Italy’s most prestigious wineries.


Credits

  • Client

    La Viarte

  • Agency

    Tango

  • Creative Direction

    Paolo Vendramini

  • Brand Strategy and Creative Copywriting

    Tania Loschi

  • Production Company

    Ippocampo Studio

  • Director & DOP

    Andrea Pugiotto

  • Art Direction

    Andrea Flemma​​​​​​​

  • UI / UX Design

    Luca Fasoli

  • Tech Development

    Luca Bertaiola