Leonardo. Knowledge without boundaries —New visual identity and user experience
Challenge
The strategic repositioning of Leonardo – EssilorLuxottica’s innovative learning platform for employees and partners worldwide – started with a clear ambition: turn a training tool into a recognizable, loved brand. Our work spanned a complete rebranding, a global launch campaign and the design of the entire digital ecosystem, with the goal of clarifying Leonardo’s role, strengthening its identity and driving day-to-day engagement.
With over 5.3 million hours of training delivered in 30 languages, Leonardo has evolved into a sophisticated content hub. The platform hosts certification programs such as Ray-Ban Expert, Oakley Expert and Transitions Specialist, as well as specialized paths like The World of Children’s Eye Care, making continuous learning tangible and relevant for diverse audiences.
The new visual identity and user experience express the contemporary soul of the platform: scalable and modular, accessible across touchpoints, and designed around a clear idea of growth – individual, professional and business-oriented. From the brand system to the interface patterns, every element is built to make learning feel intuitive, coherent and consistently on-brand.
Credits
Client
EssilorLuxottica
Knowledge without boundaries
An EssilorLuxottica’s learning ecosystem and educational point of reference for the eyewear and eyecare industry. With millions of hours of training delivered in up to 30 languages, it combines on-demand content, certification paths and live programs to support continuous development for employees, partners and eye care professionals worldwide.
