Panerai Submersible Experience —

Survival Instruments for Modern Heroes

At the "Survival Instruments for Modern Heroes" event held at the Minsheng Art Wharf in Shanghai, Panerai immersed guests in an underwater-themed experience to showcase its diving watches and chronographs.

We contributed to this event by developing the creative concept and designing an augmented reality (AR) treasure hunt game.

This interactive experience guided attendees through a simulated deep-sea environment, aligning with Panerai's adventurous brand identity.

The AR treasure hunt transformed guests into modern explorers, offering an engaging way to experience Panerai’s blend of tradition, technology, and brand heritage.