Ray-Ban Lenses Lab —

An immersive AR retail experience bringing lens innovation to life

For the global launch of the latest Ray-Ban lens collection, we developed an immersive multi-device app using Unity technology, designed for iPads and touch screen devices.

This interactive digital retail experience transports customers to a cutting-edge lab where they can explore the innovative technology 
and research behind Ray-Ban products.

As part of the experience, we created AR simulations of the functional chromatic features of the lenses, presented through a head-up display interface that brings the lens benefits to life in real time.