Lenovo. La tua personal AI —The campaign launch for AI-powered PCs collection.
Challenge
As AI technology continues to advance, Lenovo’s latest products aim to make the AI revolution accessible to everyone by integrating innovative solutions and tools directly into everyday PCs and smart devices. Lenovo Italia partnered with us to design the new campaign identity for their line of AI-powered PCs. We created a visual identity focused on the idea of AI prompts and tags, explaining the AI experience and illustrating how effortlessly AI can improve our daily lives. The entire campaign was created using generative AI software for image and video production.
As AI technology continues to advance, Lenovo’s latest products aim to make the AI revolution accessible to everyone by integrating innovative solutions and tools directly into everyday PCs and smart devices.
Lenovo Italia partnered with us to design the new campaign identity for their line of AI-powered PCs.As AI technology continues to advance, Lenovo’s latest products aim to make the AI revolution accessible to everyone by integrating innovative solutions and tools directly into everyday PCs and smart devices. Lenovo Italia partnered with us to design the new campaign identity for their line of AI-powered PCs.
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Deliverables
Creative Direction · UX & UI Design · Tech Development · Campaign Launch
Credits
Client
Lenovo
Agency
Tango
Motion Design
Bax Studio
Web Development
Luca Bertaiola
Strategy
Elilsa Binda and Mattia Perego