Lenovo. La tua personal AI —The campaign launch for AI-powered PCs collection.
Challenge
As AI technology continues to advance, Lenovo’s latest products aim to make the AI revolution accessible to everyone by integrating innovative solutions and tools directly into everyday PCs and smart devices. Lenovo Italia partnered with us to design the new campaign identity for their line of AI-powered PCs. We created a visual identity focused on the idea of AI prompts and tags, explaining the AI experience and illustrating how effortlessly AI can improve our daily lives. The entire campaign was created using generative AI software for image and video production.
As AI technology continues to advance, Lenovo’s latest products aim to make the AI revolution accessible to everyone by integrating innovative solutions and tools directly into everyday PCs and smart devices.
Lenovo Italia partnered with us to design the new campaign identity for their line of AI-powered PCs.As AI technology continues to advance, Lenovo’s latest products aim to make the AI revolution accessible to everyone by integrating innovative solutions and tools directly into everyday PCs and smart devices. Lenovo Italia partnered with us to design the new campaign identity for their line of AI-powered PCs.
Discover more on lenovopersonal.ai
Deliverables
Creative Direction · UX & UI Design · In-house full-stack development · Campaign Launch
Credits
Design & Direction
Tango
Motion Design
Bax Studio
Web Development
Luca Bertaiola
Strategy
Elilsa Binda and Mattia Perego
Lenovo racconta "AI for All" nella nuova campagna digitale
Lenovo conferma il proprio impegno nel campo dell’innovazione e dell’intelligenza artificiale con la campagna di comunicazione digital “Lenovo. La tua personal AI” dove le immagini generate da software AI prendono vita.
Ripercorrendo la rivoluzione dei personal computer e dei dispositivi smart, che sono diventati parte della vita quotidiana di tutti, semplificando l’accesso alle informazioni, le relazioni e la collaborazione in ogni luogo, l’azienda conferma la propria visione di portare la rivoluzione dell’AI a tutti, rendendola “personale” grazie all’integrazione di soluzioni e strumenti innovativi direttamente nei PC e negli smart device di uso quotidiano.
